Poncho - Fast West - Night Sky

After Essentials was born from the idea of creativity. We wanted to reinvent the poncho by bringing in fun, colour, and original graphics. Very quickly, surrounding ourselves with graphic designers, illustrators, and artists felt like an obvious choice.

Surf, snow, skate, and a love of nature — inseparable from the world of art — are all part of our DNA. So it was only natural to highlight the creatives who help keep action sports culture alive through their work.

And that’s exactly what we’ve done with our Artist Series.