OUR STORY

The After Essentials philosophy: more than ponchos, a lifestyle.

After Essentials goes beyond simply creating clothing. Each poncho — whether for surfing, rain or relaxing moments — reflects an active lifestyle, respectful of nature and driven by a love of freedom.

BEACH • RAIN • PLAID

One condition, one poncho

Whether it’s facing the waves, staying dry in the rain, or relaxing after a long day, there’s an After Essentials poncho for every occasion — for adults and children alike. By combining style, functionality and environmental responsibility, After Essentials has established itself as a go-to brand for those who want to fully embrace their adventures, no matter the conditions.

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CHILL AFTER SESSIONS

THE AFTER PHILOSOPHY

The philosophy of After Essentials is built on a simple, authentic idea: to support every moment after your essential experiences. Whether it’s following an intense surf session, a long walk in the rain, a day exploring the mountains, or a revitalising yoga session, After Essentials offers accessories and clothing designed to extend that feeling of comfort and wellbeing.

We believe these “after” moments — the small transitions between effort and relaxation — are essential. After Essentials creates products that deliver both functionality and softness, while reflecting an active, dynamic lifestyle connected to nature. That’s why we’ve developed a diverse range of ponchos, towels and other accessories, designed to wrap you in comfort after every activity, whether sporty, relaxing or simply part of your everyday life.

Unique fabrics & designs

Take your time with After Essentials

At After Essentials, our goal is to make every post-activity moment as meaningful as the activity itself. Our products are designed to extend that feeling of freedom and connection, allowing you to fully enjoy those recovery moments. With eco-friendly materials, unique designs and a commitment to sustainability, we make every product a faithful companion for your active lifestyle.

After surfing, after a bikepacking trip, after the rain, or after a long day of skiing, our mission is simple: to provide solutions that make these transitional moments easier — with style, comfort and respect for the environment.

Because after every essential moment, there’s a time to recharge, and After Essentials is here to accompany you.

Recycled polyester, PFAS-free

After Essentials: a brand that constantly reinvents itself

What sets After Essentials apart is its commitment to offering stylish, durable products made from recycled materials, while staying true to eco-responsible values. Each poncho is crafted from carefully selected materials, ensuring not only comfort and longevity but also a reduced environmental footprint. Whether for sports, rainy-day walks, or relaxing moments at home, After Essentials ponchos are designed to adapt to every situation.

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2 guys, 1 passion

After Essentials: Our Story Through the Years

The story of After Essentials begins with two friends, united by a shared passion for board sports and nature. Guillaume and Damien, coming from different fields — commerce and digital — came together around a simple idea: to create eco-responsible products that accompany every key moment after a surf session, a ride, or even a rainy day.

From this grew their desire to reinvent the poncho — a practical product often seen as lacking style. By blending functionality with aesthetics, they brought to life a range of ponchos that meet every need and suit every style. After Essentials was born.

The deal was set between the two friends: “If we make €500 in profit from the project the first year, we go out for a great night; €5,000, we go on a surf trip to the Maldives; anything beyond that, we reinvest in the brand.”

Twelve months later, Guillaume and Damien were riding incredible waves in the Indian Ocean, and the second collection was ready to launch. After Essentials was officially off and running…

Our inspirations

Our inspiration comes from a desire to fully enjoy life in all its forms. Surfing and outdoor activities are naturally part of this, as are travel and curiosity — but not only that. We love to smile, laugh, discover, and feel thrills. The joy and emotions we experience while watching a classic film, listening to music, dancing to our favourite songs, or admiring works of art are definite influences on our creative process.

After Essentials was born.

SOFA PONCHO

The Plaid Poncho for Chilling